Category Archives: Consultancy
Branding is very important both as an individual and as a business. The question “How can people or clients identify oneself from the world?” is answered by branding. Of course, everyone has a name known by parents, friends and relatives, there are duplicate names found across the globe. At times, we know friends or people with similar names as ours and surnames and sometimes, we come up with nicknames. However, the only complete differentiator is a brand name. However, it might a bit easier when branding a business than an individual. As an individual, one may take branding by becoming consistent in the behaviour that people will easily identify oneself with that. Branding can be done with symbols, slogans, acronyms, names etc. There cannot be a duplicate worldwide, if there is, one has to change especially the newly developed brand. This can be protected by law. Those who do not brand themselves differently have to be prepared to lose clients through confusion as they cannot differentiate them from the competition of which it has some serious effects on the sales.
After being much concerned with the appearance of the Supreme online presence, I decided to play around with Ms PowerPoint and Photo Paint and came up with a combination of words which serves to differentiate us from anyone. I then came up with a brand symbols below. Supreme Educators use light-blue as a colour which resembles joy. It is common sense that everyone experiences joy after attaining something which seemed to be a challenge. In the same note, students rejoice whenever they attain their educational goals. They might be mini daily goals yet they count to the overall graduation. In that way, Supreme Educators shares this joy with day to day minor achievements with students as they celebrate.
The brand “SUPREME EDUCATORS” defines “high performing tutors who are not only able to achieve high grades, but with excellent understanding of concepts, with the ability to explain them to others in a way that makes the learner better that them”. We subscribe to the notion that a good teacher produces students that are better than him/her.